"What goes into crisps goes into you."

Now a days, a lot of countries develop health-awareness campaign. 

It is necessery to make people aware of the danger of obesity. America is one of the most country touch by obesity. United Kingdom wants to reduce the obesity rate and prevent britains to become obese; it is a current disease touching more students and teenagers. But we can also notice that people don't care of heart disease. These disease are touching more and more people because of our new way of life. In fact junk food is one of an important part of our meals. 

This poster is produced by the British Heart foundation which is concerned about heart problems. We don't know when it was made but it seems to be fairly recent. This is an effective and shocking document broadcast in United Kingdom. 

First of all, let's focus on the layout of the  poster: 

In the top right hand corner, we can see the logo of the British herat foundation with its name underneath and below. In the first half of the poster, there is a catchphrase: 'What goes into crisps goes into you'. In the second half of the document, we can see a girl, obviously a teenager who is drinking cooking oil out of a plastic bottle. 

The layout has been well-thought-out because all the information given is very clear: the logo of the British Heart foundation is red and white and it really stands out because the background is black. The catch-phrase is written in bold and in large white characters which is also eye-catching because of the dark background. We can notice that there is another element in the picture whiwh is the girl's tee shirt. This colour has certainly been chosen on purpose: it can make us think of blood, of arteries, of veins, of our hearts.

Secondly, let's focus on the purpose of this advertisement:

The British Heart foundation wishes to warn people about the dangers of an unbalanced diet. They have chosen to talk about crisps because it is something that many people eat for lunch. The aim of this advert is undoubtedly to shock people showing this young girl drinking cooking oil. It aims at making people think twice before they eat junk food. The fact taht oil is running down the girl's neck and chin is meant to shock ans stresses the fact that there is too much oil in crisps. 

The advertisers have chosen to show a bottle of cooking oil on which you can see French fries. This is no coincidence and it is meant to point out that chips also countain a large quantity of fat. 

They certainly hope that people will be shocked and concerned and will think on the consequences of eating junk food.

If you eat too much fat, your veins can be blocked leading to a heart attack.

Thirdly, it would be interesting to ask ourselves who the target of this advert is.

As the advertisers have chosen a little girl, the intended audience must be young people. Indeed, many teenagers eat junk food, especially at lunch time and tea time. 

The catch-phrase is well-chosen because it directly addresses people: it is as if someone was warning us.

We acn also say that this photo is so eye-catching that anybody will look at it and feel concerned. Parents in particular, seeing that little girl who could be theirs, will certainly be interested in reading the information which is under the catch-phrase and may think twice before preparing their offspring's lunch. Another question which we should ask ouselves is 'why the advertisers chosen a slim young girl and not a fat one ?'

We could answer it is not advert against obesity but about heart problems. 

Consequently, everybody is conderned, even slim people eating junk food can have heart problems. 

Other question: why has she got her eyes closed ? 

It may symbolize the fact that people don't know how dangers it can be to eat much fat or that they close their eyes to the dangers os such a diet. 

To conclued we can say that this advert is shocking but effective. We can help wanted to know more. Nevertheless, do you think that crisps should be forbidden ? 

Give your point of view !